Dior increases prices every single year, but mostly it goes unnoticed because they do this gradually – some years the price goes up 10%, and in other years only 2%. I do notice that Dior increases prices by 7.4% on average annually, which is a fair number because of inflation. They need to buy the materials and pay the wages to manufacture the handbags. However, Dior bag prices have remained stable in 2024, I have not seen any price changes yet. Maybe it will come in December? Let’s cross our fingers.
Dior bags are a good investment because they become more valuable over time. The retail prices keep going up, the brand has become more popular in recent years, and the bags hold their value well. But if you want a Dior bag as an investment, you need to know which handbag to buy. I have seen a lot of Dior classic bags that got discontinued in the end. One example is the Miss Dior Bag from the early 2010s. You had the Lady Dior Tote Bag and the Miss Dior Shoulder Bag, but somehow this Miss Dior Bag got discontinued, and several newer versions came after. However, none of the newer versions became famous, so they were taken out of the collection as well.
If you had bought one of the newer versions of the Miss Dior Bag, the resale value would have dropped, so it wouldn’t have been a good investment at all. Only the most classic Dior bags are the best investments, such as the Lady Dior Bag. Other classic Dior bags include the Dior Saddle and Book Tote. But don’t worry, I’m here to guide you. I will give you a complete Dior bag price review and show you which bag to invest in.
Table of content
1. Dior Bag Price 2024 Reference Guide
| Type | Price (USD) | Price (Euro) |
|---|---|---|
| Lady Dior Small Bag in Lambskin | $5900 | €5400 |
| Lady Dior Medium Bag in Lambskin | $6500 | €5900 |
| Lady Dior Large Bag in Lambskin | $7000 | €6200 |
| Dior Saddle Medium Bag With Strap in Oblique | $4400 | €3800 |
| Dior Saddle Micro Bag With Strap in Leather | $2900 | €2550 |
| Dior Saddle Medium Bag With Strap in Leather | $4400 | €3800 |
| Dior Small Book Bag in Toile Canvas | $3250 | €2600 |
| Dior Medium Book Bag in Toile Canvas | $3350 | €2700 |
| Dior Large Book Bag in Toile Canvas | $3500 | €2800 |
| Type | Price (USD) | Price (Euro) |
|---|---|---|
| Dior Small 30 Montaigne Bag in Toile Canvas | $3600 | €3100 |
| Dior 30 Montaigne Bag in Toile Canvas | $4000 | €3300 |
| Dior 30 Montaigne Bag in Leather | $4000 | €3300 |
| Dior Small Caro Bag in Leather | $3900 | €3500 |
| Dior Medium Caro Bag in Leather | $4600 | €3500 |
| Dior Large Caro Bag in Leather | $5000 | €4100 |
| Dior Medium Bobby Bag in Oblique | $3800 | €3100 |
| Dior Small Bobby Bag in Calfskin | $3500 | €3100 |
| Dior Medium Bobby Bag in Calfskin | $3800 | €3100 |
| Dior Large Bobby Bag in Calfskin | $4400 | €3500 |
Key points:
- The Lady Dior Bag is the oldest bag and it’s the icon of the brand
- The Dior Saddle Bag was originally launched in the 2000s; it’s the second classic bag after the Lady Dior Bag
- The Dior Book Tote was released not long ago, but it’s already very famous around the world.
- The Dior 30 Montaigne, Caro, and Bobby are not the newest bags, so far, they have survived and have not been discontinued
2. Dior Bag Prices Over The Years
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Between 2009 and 2024, Dior bags have increased in price consistently, on average by 9% per year. But it’s not happening every year, which is why most people are not aware of the price changes that have been made.
From 2009 to 2015, Dior bag prices went up averaging 10% per year. Then for the next 4 years until 2020, there were no major price changes. After 2020, Dior decided to speed up the price increase again, and the price rose by 10% annually. In 2021, there were 2 price increases: 6% in the first half of the year and 13.5% in the second half.
The chart is proof that Dior bags are a good investment because they hold value and become more expensive over time. But it’s not for all Dior handbags; usually, it’s only the classic bags that are better investments. If you had purchased the Lady Dior Bag in 2009, you would have paid $2,250 USD. The price is $6,500 USD in 2024. That’s an impressive 188% price surge over a period of 15 years.
I think for a classic bag, the Lady Dior Bag is still a good price, considering that it’s an iconic bag. And when compared to other designer brands like Chanel or Hermes, their classic bags are priced way higher. That doesn’t mean Dior wouldn’t make the Lady Dior Bag more expensive. In fact, I think in 2025, there will be a price surge again, which will put the Lady Dior Bag at a price range of $6,750 – $6,850 USD.
Key points:
- Dior bag prices increase on average by 8% per year
- In 2021, there were 2 price increases: first 6% and 13.5% near the end of the year
- Dior bags are a good investment because they go up in value over time
- From 2009 to 2024, the Lady Dior Bag went up by 188% in price
3. Where is Dior Cheaper in Europe?
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The cheapest places to buy Dior in Europe are Greece, Sweden and Finland, where the price is €5,900 and you can claim 25% tax back. The second cheapest place is Italy due to the VAT rate of 22%. Next comes France, Austria, Spain, the Netherlands and Belgium, with VAT rates between 20 – 21%.
Dior prices are the same in Europe, except for a few countries. As a traveler, you can reduce your purchase costs by claiming a tax refund. Each country in Europe regulates its own VAT (VAT is sales tax in Europe). The higher the VAT, the more tax refund you can claim and thus the cheaper your Dior purchases.
The Dior bag prices in Norway are much higher than in other countries in Europe, but the potential tax refund is also higher, with a VAT rate of 25%. Dior bags are most expensive in the UK where the price of the Lady Dior Medium Bag is £5,300 GBP (equivalent to €6,200–€6,400) and you can’t claim a tax refund as a visitor. The Dior prices in both Poland and Hungary are €6,500, which is the highest in Europe. It is also more expensive in Switzerland where the price is 5,900 CHF (equivalent to €6,200 – €6,400), and the tax refund claim is only 8.1%. If possible, try to avoid buying Dior in these countries.
Key points:
- Dior in Greece, Denmark, Sweden and Finland is the cheapest in Europe
- Hungary and Norway are the most expensive places to buy Dior
- Switzerland is expensive and the tax-refund claim is the lowest
- The United Kingdom is also expensive because there is no tax refund
4. Where is Dior cheapest in Asia?
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In Asia, Dior is the cheapest in Japan because of the favorable currency exchange. In the second spot, it’s Korea. Dior bags in Korea are only slightly more expensive than in Japan. In both countries, you can also claim a tax refund of the 10% VAT.
You should hesitate to buy a Dior bag in Australia because it’s in the third spot. It’s better than shopping in New Zealand due to the high prices.
It’s not advised to buy Dior in Hong Kong. It’s the most expensive place to buy Dior bags – the retail prices are average, but there is no sales tax, so you can’t claim any tax back.
Thailand and Singapore are famous for traveling. Dior bags in both countries are quite expensive, especially in Singapore, because you can only claim 7% sales tax back.
Key points:
- Japan is the cheapest place in Asia to buy Dior bags
- Dior in Korea sits in the second spot, after Japan, with the lowest prices
- New Zealand is the most expensive place to buy Dior
- Hong Kong is also quite expensive because there is no tax refund
5. Which Dior Bag Is Classic?
I wouldn’t say this with most brands, but with Dior, you should know exactly which bag you’re buying. The best investments are the classic Dior bags: Lady Dior Bag, Dior Saddle Bag and the Dior Book Tote. And I will explain why:
For a bag to hold value, it needs to be popular, desired, and remembered in the fashion society. The bag needs to be the face and icon of the brand – the bag and the brand are one and can’t be separated. So when you think of Dior, what bag comes to mind? It’s the Lady Dior Bag.
Then the price needs to increase over the years, not only to inflict emotional pain on procrastinators, but it also makes the value of your bag go up, in both the retail market and the pre-owned market. If you had bought the Lady Dior Medium Bag in 2010, you would have spent only $2,500 USD. Today the same bag costs $6,500 USD. There are also rumors that the bags made 10 years ago are of better quality than those made today.
Here is why I believe these 3 classic Dior bags are the most classic and the best investment:
#1: Lady Dior Bag
The Lady Dior Bag was created in 1995 and originally named after Princess Diana. The bag became famous very quickly and was defined as an iconic and legendary bag. Soon after, Dior changed the name to “Lady Dior” and expanded the collection. The Lady Dior Bag was one of the greatest successes of the brand and it has been kept in the permanent collection until today. When you think of Dior, you instantly think of the Lady Dior Bag. The price also keeps increasing every year, making the bag more expensive over time. If you’re looking for a Dior bag, there is no better purchase than the Lady Dior.
#2: Dior Saddle Bag
The Dior Saddle Bag was originally released in 1999 and got a great start in the beginning – the bag became popular in a very short time, but the popularity also faded away soon after. So Dior decided to discontinue the bag in the 2000s. What a shame; it’s such a unique bag, especially if you love horses. In 2018, Dior decided to try again and brought back the Dior Saddle Bag. It turned out to be a great success, and it has become the new icon of the house. I think the Dior Saddle Bag will stay with the brand for a long time, because a lot of celebrities also own this bag.
#3: Dior Book Bag
The Dior Book Tote was launched in 2018 and was inspired by Dior drawings from 1967. I consider this bag the 3rd classic bag because its fame has spread very fast around the world. Dior also lists this bag as one of the 6 iconic bags. Not only is the Book Tote practical and useful, but it’s also a work of art. Whenever you spot someone carrying it, you know instantly it’s from Dior. This bag is so casual that it wouldn’t be a surprise if you saw more people carrying it than the Lady Dior Bag.
6. List Of Popular Dior Bags 2024
There are more popular Dior Bags beside the Lady Dior Bag, Saddle Bag and Book Tote. Every season, Dior launches a series of new handbags. I will list the other popular handbags below, I will also include the average Dior Bag Price in 2024:
| Bag | Price (USD) |
|---|---|
| Lady Dior My ABCDior Bag | $6,000 – $6,500 USD |
| Dior Toujours Bag | $3,900 – $7,000 USD |
| C’est Dior Bag | $3,450 – $3,800 USD |
| Dior Essential Bag | $5,000 – $5,600 USD |
| Dior Camp Bag | $3,800 – $4,400 USD |
| Lady D-Joy Bag | $4,900 – 8,000 USD |
| Lady D-Lite Bag | $5,300 – $6,500 USD |
Final Note
Christian Dior, believe it or not, is new on the scene. So new that in 1947, when he premiered his first collection, he revolutionized fashion with the “New Look”: pinched waist, long sculptural skirts, practical pumps and a huge brimmed hat. He would continue to define women’s fashion throughout the 1950s and 1960s, with famous models like Audrey Hepburn and Marlene Dietrich.
Dior handbags are also unique. Not only is every single bag handmade by craftsman in France, every bag is directly inspired by the haute couture clothing and fragrances designed by Christian Dior himself. One of the last remaining haute couturiers in France, Dior offers you the chance to be a part of a long tradition of fine luxury goods. When every bag is made just for you, it’s hard to pass up!
The Lady Dior Bag is really a gem, because princesses love it. Artists have made sculptures inspired by it. With its small box shape and thick leather handles, this bag is for long Sunday brunches at the Ritz and watching the horse races at Ascot. The Lady Dior debuted in 1995, and it has already earned its place as the most iconic Dior bag. It quickly became Princess Diana’s signature handbag, which is why Dior calls it the handbag with a “royal destiny.”
Let me know if you have any question in the comment below:
Hi is the Ultradior bag being discontinued??Because I cannot find ir no the website!!
Hi Anna, this handbag is indeed no longer available. The release date is 2015: https://www.bragmybag.com/dior-ultradior-bag/
Do they still make lady dior tricolor??
They do, but that’s seasonal.