The Chanel Bag Price changes every single year. The price of the Chanel M/L Classic Flap Bag is $10,800 USD in 2024. Last year the price of the Chanel M/L Classic Flap Bag was $9,700 USD. That is a price increase of 14% in one year. The new Chanel Bag prices are permanent and they will never go back down again. But the price increase is not the same for all collections. For example, the Chanel Classic Boy Bag costs $7,000 USD in 2024, but it cost $6,200 USD in 2023. The price increase is 7.5%, which is only half compared to the Chanel Classic Flap Bag. The rule of thumb is: the more expensive the Chanel Bag, the quicker it goes up in price.
Table of content
1. Chanel Bag Price 2024 Reference Guide
| Type | Price (USD) | Price (Euro) |
|---|---|---|
| Chanel New Mini Classic Bag | $5200 USD | €4950 euro |
| Chanel Mini Square Classic Bag | $5000 USD | €4750 euro |
| Chanel Small Classic Bag | $10400 USD | €17260 euro |
| Chanel M/L Classic Bag | $10800 USD | €10300 euro |
| Chanel Jumbo Classic Bag | $11700 USD | €11100 euro |
| Chanel Maxi Classic Bag | $12300 USD | €11700 euro |
| Chanel 224 Reissue 2.55 Bag | $9600 USD | €9300 euro |
| Chanel 225 Reissue 2.55 Bag | $10200 USD | €9700 euro |
| Chanel 226 Reissue 2.55 Bag | $11000 USD | €10500 euro |
| Chanel 227 Reissue 2.55 Bag | $11580 USD | €11150 euro |
| Type | Price (USD) | Price (Euro) |
|---|---|---|
| Chanel Small Classic Boy Bag | $6400 USD | €6100 euro |
| Chanel Old Medium Classic Boy Bag | $6900 USD | €6750 euro |
| Chanel New Medium Classic Boy Bag | $7300 USD | €7100 euro |
| Chanel 22 Mini Bag | $5000 USD | €5050 euro |
| Chanel 22 Small Bag | $5500 USD | €5600 euro |
| Chanel 22 Medium Bag | $5800 USD | €5800 euro |
| Chanel 22 Large Bag | $6300 USD | €6250 euro |
| Chanel 19 Small Bag | $6600 USD | €6500 Euro |
| Chanel 19 Large Bag | $7300 USD | €7100 Euro |
| Chanel 19 Maxi Bag | $7900 USD | €7750 Euro |
Key points:
- The Chanel New Mini Bag and the Square Mini Bag are the smallest bags in the Classic Flap Bag Collection
- The Chanel Classic Flap Bag and Reissue 2.55 Bag are the same price
- The Chanel Reissue 2.55 Bag is the oldest bag, but the Classic Flap Bag is the most popular of the Chanel Bags
- The Chanel 19 Bag and 22 Bag were both launched recently
- Chanel Bag Prices in Paris (France), Rome (Italy) are the same, because they are part of the Euro countries
2. Chanel bag prices over the years
<Expand image >
Discover the truth about Chanel bag price increases between 2008 and 2024. The graph above is worth a thousand words. First, the prices were going up slowly between 2008 and 2011. It was considered normal due to inflation. Then Chanel decided to accelerate the bag prices in 2012 – the Chanel Classic Flap Bag went up by 30%, which shocked the entire fashion industry. The announcement came unexpectedly, so if you were 1 day late, you would be paying $3,900 USD instead of $3,000 USD. That’s $900 USD more, and this money could have been used to invest in another Chanel Wallet.
Chanel kept increasing prices over the years. Between 2012 and 2019, retail prices went up by 15% on average. People started to rush to buy the Chanel Bag before the next price increase happened. Procrastination meant punishment. The longer you waited, the more you had to pay.
But nobody expected Chanel to raise prices so fast. The chart shows that the Chanel M/L Classic Flap bag price almost doubled between 2019 and 2024. The price was $5,800 USD in 2019 and $10,200 USD in 2024. In just 5 years, you would have to pay $4,400 USD more for the same Chanel Bag. On average, the price increased by 15% per year. Isn’t that ridiculous?
Based on our data, Chanel Classic M/L Flap Bag will hit $11,730 in 2025. And if Chanel keeps going like this, the Classic Flap Bag will hit $20,000 USD within 5 years. Basically putting it next to the price of a Hermes Kelly or Birkin Bag. It definitely beats inflation. So can you name a better investment than Chanel Bag?
Key points:
- The most aggressive Chanel price increase started in 2012
- Chanel Classic Flap Bag prices went from $3,000 USD to $10,200 USD between 2008 and 2024
- The fastest Chanel price increase was 30% in 2012
- There are times when Chanel increases prices twice a year, but it’s rare
- The average price increase per year is now 15-17%
- I predict that Chanel M/L Classic Flap Bag will hit $11,730 in 2025
- At this rate of price surge, the Chanel Classic Flap Bag will reach $20,000 USD in 5 years
- Chanel Classic Bags go up in price faster than any other Chanel Bags
3. Where in Europe is Chanel the cheapest?
<Expand image >
The cheapest place to buy Chanel in Europe is in Sweden, Norway, and Greece, because the price is the same and the tax-refund claim is the highest. But these are not popular destinations to buy designer bags. With only 1 or 2 boutiques in town, what are your odds of getting a Classic Bag?
Most people buy in Italy or France because of the shopping experience. Paris is known as the city of fashion, and Italy is famous for manufacturing designer goods. Italy and France combined have more Chanel boutiques than any other European countries, and thus more stock and choice. Your chances of finding your favorite bag are higher than in Sweden or Greece. The prices are also the same, and the tax refund is 20% in France and 22% in Italy, which is quite good.
Don’t buy your Chanel bag in the United Kingdom. As you can see on the chart, the price is slightly cheaper than in other European countries; however, you can’t claim a tax refund as a traveler. So, you will have to pay the full retail price.
Turkey and Switzerland are the most expensive places to buy Chanel. The prices are among the highest, and the tax refund is 20% in Turkey. Switzerland has the lowest tax refund in all of Europe; you can only get 8.1%.
Key points:
- The cheapest place to buy Chanel in Europe is in Sweden, Norway, and Greece
- In terms of prices and stock, Italy and France are the best places to buy Chanel Bags
- If possible, avoid buying Chanel in the United Kingdom
- Turkey and Switzerland are both the most expensive places to buy Chanel
- Switzerland has the lowest tax-refund claim; their VAT is only 8.1%
4. Where is Chanel cheapest in Asia?
<Expand image >
Japan is the cheapest place to buy Chanel in Asia because the price is below $10,000 USD, and you can enjoy a 10% tax refund as a traveler. Most people already know this, but my chart is the proof. The reason why it’s cheaper is because of the favorable currency exchange.
If you can’t go to Japan, then buy in Korea. The price is quite reasonable; it’s just slightly more expensive than in Japan.
Hong Kong is one of the most expensive places to buy Chanel in Asia. It’s known as a tax-free city, yet the retail price is so high. I think it’s because of the expensive real estate, and there are a lot of buyers coming from mainland China, which is a huge market. Singapore and Thailand are also expensive, but at least you are eligible to claim 7% sales tax back.
Key points:
- Japan is the cheapest in Asia to buy Chanel and you can claim sales tax back.
- Japan is cheaper because of the favorable currency rate
- Korea is the 2nd cheapest place in Asia
- It’s not recommended to buy Chanel in Hong Kong because of the high retail prices
- Thailand and Singapore are the most expensive places to buy Chanel
- If we compare Asia to Europe, Chanel is still cheaper to buy in Europe because of the lower retail prices and the higher tax refund opportunity
5. Chanel 1 bag per passport rules
Chanel has introduced the “One Bag Per Year Policy.” So allow us to explain what it means: You can only buy 1 Classic Bag per year. And Chanel will enforce this purchase limitation by checking your passport. They will register your info in the system, so they can track how many bags you have bought.
So, what is a “Classic Bag”? These are the most popular Chanel Bags and they’re considered “iconic.” For example, the Chanel Classic Flap Bag, Chanel Reissue 2.55 Bag or the Chanel Boy Bag.
How many Chanel bags can you buy at once? You can only buy 1 Classic Bag at once, but the “One Bag Per Year Policy” does not apply to other handbags or SLGs. So you can still buy other less popular Chanel bags or small leather goods per purchase.
Is this policy fixed? No, it’s not. It also depends on the boutique, the country, and the demand. Some people were able to get 2 Classic Bags instead of 1.
The reason why Chanel limit purchases is because of the rise of resellers. These companies and individuals buy all the stock and resell them for higher prices. It happens a lot, especially in Asia. And people are willing to pay the higher prices.
There is also quota on Chanel bags, which means the company only produces certain amount of handbags per year. This keeps the supply low and the demand high.
Key points:
- 1 Classic Bag per passport rule is enforced in every Chanel shop
- You can get more than 1 Chanel Bag that is not classic, and multiple SLG’s in 1 purchase
- The rule is not fixed, it depends on the demand and supply
- Chanel put purchase limit in place because of resellers
6. Which Chanel Bag Is Classic?
There are 3 Chanel bags that are classic; Chanel Classic Flap Bag, Chanel Reissue 2.55 Bag and the Chanel Boy Bag. The popularity of these bags is in the following order:
- Chanel Classic Flap Bag
- Chanel Boy Bag
- Chanel Reissue 2.55 Bag
#1: Chanel classic flap bag
The Chanel Classic bag is an evolution of the original 2.55 bag, which was first introduced in February 1955. But the real transformation occurred under the creative vision of Karl Lagerfeld when he took over as Chanel’s Creative Director in 1984. Lagerfeld’s most iconic change was replacing the Mademoiselle lock with the interlocking CC turnlock, and thus the legendary Classic Flap Bag was created.
The Chanel Classic Flap Bag is the most popular and classic Bag. The price of this bag has risen faster than any other Chanel Bags and it’s also the one of the most expensive today.
Which Chanel classic size is most popular? In terms of size, the medium Chanel Classic Flap bag takes the cake as the most popular and versatile choice. It’s that perfect sweet spot—not too big, not too small—capable of carrying everything you need to seamlessly transition from day to night, with a little extra room for those must-have extras. The Jumbo Classic Flap Bag is also very popular.
#2: Chanel Boy Bag
Chanel introduced the iconic Boy bag in 2011, and it has since held a prominent place in Chanel’s bag collections season after season. The bag pays homage to Boy Chapel, who was not only Coco Chanel’s muse but also her beloved partner for nine years. Which Chanel Boy size is most popular? The Medium Plus Boy Bag is the most popular size. But the Old Medium Boy Bag is also famous.
The price of the Chanel Boy Bag also increased a lot every year. But does not go up in price as fast as the Classic Flap Bag. This Chanel Boy Bag is considered the 2nd most popular Chanel Bag today.
#3: Chanel Reissue 2.55 Bag
The story of the Chanel Bag started in February 1955, the day that the founder Coco Chanel released her first bag. It was named the Chanel 2.55. The fashion innovation of this bag was way ahead of its time. Coco Chanel made it hands-free and classic. The original Chanel 2.55 Bag was discontinued, but in 2005, Karl Lagerfeld brought back this iconic piece as the “2.55 Reissue” to celebrate its 50th anniversary.
Is Chanel reissue a good investment? When it comes to the Reissue, its value has climbed by an impressive 70% over the last 5 years. The Chanel Reissue 2.55 Bag is priced the same as the Classic Flap Bag, but its not as popular.
7. FAQ
Yes, Chanel Classic bags hold their value, and the value will also go up every year. Based on research data from The RealReal, Louis Vuitton and Chanel stand out as brands that consistently maintain their value over time.
Chanel Bags are part of the prestigious ‘Big three’ in fashion, the other brands being Louis Vuitton and Hermes. These brands design products that not only maintain their value but are also ranked as the world’s top 100 most valuable brands year after year. This makes Chanel one of the rare brands that increases in value over time. And when the bag gets discontinued, the value even goes up higher. An example is the Chanel Shopping Bag from 2009. The whole Chanel community was disappointed when the announcement was made. But the resale value of this shopping bag doubled overnight as people rushed to the shop to get the last few pieces. Chanel bags hold excellent resale value, and you can certainly sell them for at least the retail price. But it depends on the condition; if the condition is excellent, the resale value also goes up. Additionally, Chanel increases their handbag prices every year, thus the value of your bag will also appreciate. Chanel typically increases prices once or twice a year, mainly for the bags in the Classic Collection. On average, Chanel raises their prices by 10% to 15% per year, which will punish anyone who procrastinates for too long. But it’s not only limited to handbags because wallets and other accessories are also getting more expensive every year. Most people think that prices go up because demand goes up. But in the case of Chanel, it works the opposite. The demand goes up because the prices go up.
If you’re considering your first Chanel bag, we recommend going for the classic black leather with gold or silver hardware. The combination of this classic black color and hardware is very versatile and can match any outfit. And if your budget allows, buy the Chanel Classic Flap Bag or the Chanel Boy Bag in medium or jumbo sizes because they are not only timeless but also very popular.
Because Chanel bags are in high demand and they’re considered iconic pieces in the fashion world. There are more people wanting to buy Chanel bags than the company can produce, and thus the prices only go up. Every year Chanel increases the prices of their handbags, especially from the Classic Collection. And the customers don’t seem to be bothered and are willing to pay these higher prices. Since the global pandemic, Chanel has already raised bag prices 4 times.
Yes, Chanel has a waiting list. Especially the Chanel Classic Flap Bag gets sold out very quickly. You might not be able to find your favorite color, size, or hardware. However, most of these handbags get restocked once a month. The waiting list is not as dramatic as the Hermes waiting list, where you need to wait for 1 to 5 years for a Birkin Bag. But if you are looking for one of the handbags in the Classic Collection, make sure you let the Shopping Assistant know ahead of time, so you will not get disappointed.
It depends. It can vary from a couple of weeks to a few months on average because it depends on the demand in the region. For example, in Hong Kong, there is just 1 Chanel boutique, and a lot of customers are going there from China as well. The waiting list in Hong Kong could be much longer than in Paris. You might also find the same bag in a different boutique. If the bag is not available in France, it might be available in Germany. The waiting list for the Chanel Classic Bags is still reasonable compared to Hermes. For the Hermes Classic Bags, you might need to wait for several years, while Chanel can supply their Classic bag within a few weeks. But I don’t think we will have this privilege for long. I think Chanel will follow Hermes’ footsteps in the next few years, and the customers will be waiting for years to get their hands on one Chanel Classic Bag.
Chanel Bags are always in demand. They also don’t mass-produce these handbags, which makes them exclusive. Particularly, the Chanel Classic Flap Bags in neutral colors are incredibly popular and hard to find nowadays. Even if you find them, you will be disappointed by the price you need to pay today, compared to the prices of a couple of years ago.
The Chanel Classic Flap Bags in mini, medium, large, and jumbo sizes are difficult to get. The Chanel Boy Bag in old and new medium sizes. They are especially difficult to get in neutral colors like black or beige. These two colors are the most famous.
Chanel bags are one of the most sought-after fashion items in the high-end luxury world. Even though the prices are getting more expensive every year, the demand for Chanel Bags has only gone up. And because of this high demand, the Chanel Bags are usually out of stock. But in Europe, there are more boutiques available compared to other places like Singapore, Thailand, or Hong Kong. There is usually more supply in Europe compared to the other areas. This is not surprising because Chanel makes their handbags in Europe. If you want to shop Chanel in Europe, then we recommend the UK, France, and Italy, where you can find more selection and stock.
According to our analysis, Chanel is most affordable in France, Italy, and other Euro countries. Chanel is also less expensive in Singapore and Japan. If you’re looking to purchase Chanel bags, these countries are your best options. The prices are lower partly because of the tax refund.
Chanel has replaced their authenticity cards with custom NFC microchips. This change comes as authentication methods become more advanced to fight against counterfeiters. From 2021, these microchips are now Chanel’s new way to verify authenticity and replace the traditional stickers and cards. So if you can’t find the authenticity sticker, this is the reason why.
Chanel has a refund policy that allows you to get a full refund within 14 days of purchase for most products. However, the products need to be sealed, or else you can’t return them and get money reimbursed. Keep in mind that the Chanel refund policy is very strict, so make sure you think carefully before making a purchase decision. As for the return policy of Chanel Bags, you can return them as long as they’re still in their original packaging and in the same condition as you purchased them. Chanel will carefully look for any tiny details to check if the bag was worn or damaged. So before you decide to return your Chanel Bag, make sure there are no damages or signs of wear and tear. And bring the original receipt and other accessories that came with the bag to the boutique.
The regular Chanel policy is a 5-year warranty, and this warranty has a charming name “Chanel & Moi,” which basically means Chanel & Me in French. But the warranty depends on each country, so make sure to check with your local boutique for more detailed information.
Chanel Bags are made in Europe, which also includes other products. The Chanel Bags and shoes are crafted in France and Italy. The small leather goods (SLG) like wallets, card holders, pouches, and even silk scarves are made in Italy. The sunglasses, collaborated with the Luxottica Group, are also made in Italy. Spain is where the Espadrilles are made, but some small leather goods are also manufactured there. Now, let’s talk about clothing. Chanel knitwear is produced in France, Italy, and Scotland. For this category, Chanel collaborates with Les Ateliers 2M for items involving embroidery. This atelier is very famous because they also partner with Isabel Marant and Hermes. For jewelry manufacturing, Chanel usually makes them in Italy and Spain. However, the more expensive High Jewelry pieces are exclusively crafted in their Parisian atelier near Place Vendome.
The cheapest price for Chanel is the Chanel Classic Pouch, priced around $1,375 USD. Although it’s not a handbag, it’s versatile enough to be used as one of the most affordable Chanel products.
Dior and Chanel are both evenly priced, both carrying high price tags. However, due to recent price hikes, Chanel has taken the lead in becoming more expensive. On average, Chanel bags are priced between $2,950 USD and $11,000 USD, while Dior bags are priced between $3,000 USD to $7,000 USD.
Hi
I was wondering how much the GST is in paris including tax?
Hi shan, price is still the same: Price EUR: €1,790
You will receive a tax rebate about 14%.
Hi chanel freak, Is this tax rate for UK too? I thought that the rate was only 12%
Do we have to be in transit to be able to buy from the tax free areas in Heathrow airport?
You need to get in the tax-free area of heathrow, it’s behind the passport control.
Sorry Alex, I mean do we have to be departing or arriving to be able to access or purchase from this tax free area or anybody can just go there to buy?
Certainly departure, it’s at terminal 3.
Thanks Alex. I will be going to Switzerland and London in Oct/Nov. Flying back from London to Singapore. Thinking of trying my luck for the Chanel PST at the LHR airport.
They say no iconic bags at Heathrow, I am not sure if they have the PST there, but I remember someone spotted the PST at LHR, she dropped a comment at BMB. Are you from Europe?
Thanks Alex. I am going Switzerland and London in Oct/Nov. Thinking of trying my luck for the Chanel PST at the LHR airport.